Student Brand Manager Programme – Individual students help activate a variety of events on campus. They organise activities around the UK to get people talking about the product and get students actively involved on their own university campus.
Red Bull Bedroom Jam – This is a competition to help teenage musicians get out of their bedrooms and onto the big stage, giving them an experience they may never have been able to have. Red Bull records bands playing live from their bedrooms for the world to see via the internet. The bands that create the most attention online then compete for long-term career support and the opportunity to play at UK festivals and be tour support for established musical acts. This helps create interesting media coverage that gets people talking about the brand.
Red Bull Reporter – This project provides opportunities for aspiring writers, film-makers and presenters to report on world-class Red Bull events, giving them the chance to have their work published in a variety of credible publications.
These creative and original projects help Red Bull to capture the attention of its increasingly knowledgeable audience. They aim to build brand loyalty by creating relationships with consumers.