4 Type of interaction
Select a method based on what type of activity is involved.
The key reference here is the IDEO Method Cards. These help designers plan projects and empathise with people. IDEO identified four categories of interaction:
Learn – analyse information you’ve collected to identify patterns and insights
Look – observe people to discover what they do rather than what they say
Ask – elicit information relevant to your project
Try – create simulations to create empathy and evaluate proposed designs
We’ve added an extra category :
Imagine – to reflect methods that embrace more fictional, futures-based and creative aspects of user interaction