The TV spot, produced in versions 15, 30 and 60 seconds, features the Chinese diver Qiu Bo, the American swimmer Natalie Coughlin, British heptathlete Jessica Ennis, the American sprinter Tyson Gay, the South African swimmer Chad Le Clos and the pole vaulter Jenn Suhr American
Of course, all participate in the London Olympics and all, belong to the team of ambassadors of the watchmaker in Biel.
One can observe small rituals implemented by athletes to concentrate better in the moments preceding the event; in these times when everyone is trying to find the perfect balance before launching.
The soundtrack is signed by the Rolling Stones, who celebrate in this Olympic year their 50 years in business. Their hit 1982, Start Me Up, with its instantly recognizable intro riff, was remixed by famed producer Don Was and is a perfect anthem for athletes worldwide.
"We were very ambitious at the shooting schedule and locations chosen," says Omega president Stephen Urquhart. "But the result is spectacular and we are not disappointed. Moreover, the Rolling Stones embody the quintessential London band and we are delighted with this remix, giving new life to this awesome song that made us all vibrate there thirty years. "
The commercial was shot late January 2012 in five different locations in South Florida. Jessica Ennis and Jenn Suhr were filmed at Sun Life Stadium, the lair of the American football team the Miami Dolphins. The shooting of the Miami Rowing Club rowers and an archer competing in the Olympics was held at the Miami Marine Stadium in Key Biscayne. Bo who lunged from the springboard of 10 meters from the Fort Lauderdale Aquatic Complex, while Tyson Gay and driving the club Pure Athletics Orlando comrades went to Curtis Park in Miami. Finally, Natalie Coughlin and Chad Le Clos were filmed in the new aquatic complex Ransom Everglades School.
"It was an amazing day," said Coughlin. "Timing is a key element in swimming." "It's a great honor to participate in this spot as an ambassador Omega," said Jessica Ennis on her side. "It's a real privilege to appear alongside these athletes so talented. "
"I had an incredible time with all my partners," has also welcomed Tyson Gay after shooting in Miami. "We spent our time joking and laughing. I'm really happy to have shared this experience with them. "
"It was the first time I went to the United States and I do not want to go home," said Chad Le Clos after its meeting. "It was such a fabulous place. The school and the structures were fantastic. It's all new for me to be filmed, but it would not mind trying again. "
"The Omega team really everything to make me comfortable in an environment that destabilized me a little," Jenn Suhr slipped after his shooting in Miami. "It really is an impressive amount of work, particularly in terms of the preparation, and it mobilizes a lot of technicians on set. "
Recall that the London Olympics 2012 has a special significance for OMEGA. Indeed, they will mark the 25th intervention by the watchmaker as Official Timekeeper of the Olympic Games and the 80th anniversary of his first appearance in this role at the Olympics in Los Angeles in 1932, also the London Olympics will provide the opportunity to return to the city that saw the birth of modern sports timekeeping in 1948, revolution implemented by ... Omega.