Data Collection
1. Case study Content
The chick-fil-A case study brings real-world problems from company into the classroom which was developed with the objective of providing material so that theory, practice and design could be brought together to solve real life problems and provide material that improves HOCS. Students assumed the role of a MIS executive who had to choose between Windows NT and Window CE operating systems for use as the company’s POS (Point-of-sale) system. The students worked in teams and each team had to determine which operating system is a better choice. The concepts to be covered included operating systems, business-technology alignment, joint application development process, and user interface issues. Since the Chick-fil-A chain operates over 700 corporately owned stores this changeover has an impact of approximately $3.29 million investment. Each team had to take the following into consideration as part of the decision making process (a) the mission of Chick-fil-A; (b) depreciation of existing systems; (c) projected return on investment of new systems; (d) total cost of ownership of existing and new systems; (e) employee retention, training, and education; (f) alignment of Chick-fil-A’s IT Strategy and business Strategy; (g) competitive advantage; and (h) Chick-fil-A critical success factors. Then wrote a report and gave an oral presentation explaining their decision and recommendations. After the students completed the case study, they completed a questionnaire that measured perceived HOCS improvement. The MM content was available online for students to access freely using the usernames and passwords. It had videos, images, audio and text and the text book content only features text and graphics. The text book was developed using the same case study content. The text book was printed and given to the students in the control group. Both the text book and MM content is available online. The experimental and control group were students from different classes doing the same course. The day students used MM and the evening students used the text book content.
รวบรวมข้อมูล1. กรณีศึกษาเนื้อหาThe chick-fil-A case study brings real-world problems from company into the classroom which was developed with the objective of providing material so that theory, practice and design could be brought together to solve real life problems and provide material that improves HOCS. Students assumed the role of a MIS executive who had to choose between Windows NT and Window CE operating systems for use as the company’s POS (Point-of-sale) system. The students worked in teams and each team had to determine which operating system is a better choice. The concepts to be covered included operating systems, business-technology alignment, joint application development process, and user interface issues. Since the Chick-fil-A chain operates over 700 corporately owned stores this changeover has an impact of approximately $3.29 million investment. Each team had to take the following into consideration as part of the decision making process (a) the mission of Chick-fil-A; (b) depreciation of existing systems; (c) projected return on investment of new systems; (d) total cost of ownership of existing and new systems; (e) employee retention, training, and education; (f) alignment of Chick-fil-A’s IT Strategy and business Strategy; (g) competitive advantage; and (h) Chick-fil-A critical success factors. Then wrote a report and gave an oral presentation explaining their decision and recommendations. After the students completed the case study, they completed a questionnaire that measured perceived HOCS improvement. The MM content was available online for students to access freely using the usernames and passwords. It had videos, images, audio and text and the text book content only features text and graphics. The text book was developed using the same case study content. The text book was printed and given to the students in the control group. Both the text book and MM content is available online. The experimental and control group were students from different classes doing the same course. The day students used MM and the evening students used the text book content.
การแปล กรุณารอสักครู่..
