Best Practices
Structuring An Account For Success
AdWords
• Use campaign settings for targeting all ad groups in the campaign.
• Organize your campaigns and ad groups into common themes.
• Create many, tightly knit ad groups to ensure relevance between the keyword,
the ad, and the landing page. This will result in higher Quality Score and lower
costs!
• Utilize Enhanced Campaign features to increase/lower bids to particular devices,
locations, or times of day/days of week