Creative individuals are usually characterized by personality traits such as the need for independence, a preference for non-conformity, a requirement for chal-lenging work and complexity, and a playful, sometimes even childlike, attitube (Nemeth,1997). Highly creative employees are also often stereotyped as prima donnas, characters that force their views and seek to dominate discussions, and are commonly portrayed as “lone riders”, distant from close interpersonal work rela-tions. One would expect that such individuals would not want to belong to highly cohesive, strong organizational cultures. At first glance strong cultures that demand employees to conform and continuously follow established norms would seem to be an anathema to creative employees. One might conclude that despite the benefits of the cultural norms that we have outlined in this chapter innovative companies: ‘require a culture that is diametrically opposed to that which encourages cohesion, loyalty and clear norms of appropriate attitudes and behaviour’(Nemeth,1997)However, there is considerable debate on this issue