I really enjoyed the thinking on pg. 40, which is fully highlighted, less perhaps a couple sentences. This is where Scott talks about his mental model of not wanting to sell his time due to limited upside and finding a product that is infinitely scalable. I appreciated this candidness, which allows the reader to better understand the later "luck" and apparent rapid success of Dilbert. It's clear to me, Scott's success was a lifetime in the making, the product of continued experimentation and the tenacity to stay at it. This whole book was helpful to me, as my model is exactly the same and the road to success is anything but certain when you're placing bets on what the public wants. Having a system that embraces and anticipates failure, in particular, is an essential tool to avoid letting temporary results bleed over into derailing what could be a highly successful longer-term career choice.