Job Summary & Purpose:
This position holder has to create promotion program for all stores under store concept guideline to increase sales volume and able to meet with customer satisfaction while also enhance good brand experience for each customer segment.
Principal Accountabilities:
Create promotion program for each store concept to increase sales volume and enhance core brand concept while serving each customer segment by customized campaign using customer purchase behavior and database
Create promotion campaign for each store concept to increase AOS, retain customer while also increase loyalty towards store concept
Prepare and consolidate marketing budget for each campaign and ensure the highest return from spending
Review post analysis of promotion campaign from CRM information and ensure improvement of promotion mechanic planning and optimize resources for next promotion campaign
Prepare promotion program for the low performance stores to increase sales volume
Prepare promotion program for the new store to attract new target group
Coordinate with the stores and suppliers to align the promotion in the same direction
Coordinate with Advertising, Event, PR team and external party to execute promotion campaign properly with high impact
Coordinate with PR department to create activities in order to create good image
Qualifications:
Education : Bachelor Degree in Marketing
Experience : Promotion experience 0-5 years
Characteristics/Skills :
Ability to use computer
Creative thinking
Enthusiasm
Endure and flexible
Language : Good in Thai and English
Any staff who is interested in the above position or need more information please contact Recruitment Department, Please send your detailed resume with file Microsoft Word version 2003 (doc) and indicated expected salary by clicking "Apply Now