10.1 Each Party undertakes that it will not, without the prior written consent of the other Party, disclose the fact that discussions or negotiations are taking place between the Parties in relation to the Purpose, nor the contents or status of such discussions or negotiations to any third party (other than to their respective professional advisers). The restrictions in this Article shall not apply if and to the extent that an announcement is required by law, regulation or any governmental or competent regulatory authority including, without limitation, any securities exchange, provided that (to the extent reasonably practicable), the Disclosing Party first consults in advance with the other Party in relation to the proposed form, timing, nature and purpose of the announcement.