Some of the different types of qualitative research strategies include hermeneutic and phenomenological research, naturalistic inquiry, ethnomethodology, ethnography, qualitative case study, participatory action research, and grounded theory. In lieu of a comprehensive overview of qualitative research strategies—an endeavor even the latest edition of The Handbook of Qualitative Research (Denzin and Lincoln, 2000) does not strive to undertake—this article will focus on grounded theory as an example of qualitative research strategies, which can add a valuable perspective to agribusiness and agricultural economics research.