Reasons for Entering into Strategic Alliances
♦When seeking global market leadership:
●Enter into critical country markets quickly.
●Gain inside knowledge about unfamiliar markets and cultures through alliances with local partners.
●Provide access to valuable skills and competencies concentrated in particular geographic locations.
♦When staking out a strong industry position:
●Establish a stronger beachhead in target industry.
●Master new technologies and build expertise and competencies.
●Open up broader opportunities in the target industry.