RUSSELL ROTHSTEIN
Marketing strategies for promoting a newventure or a small business are often limited because of financial constraints. However, with the advent of social networking. Small businesses have found new opportunities for promoting their products and services. The use of social networking asa marketing tool w be discussed in more detail later in this chapter. The nation of providing this service to small companies has led to the inspiration of Russell Rothstein, the founder of SaleSpider.com. This is a free social networking site that is designed to assist small businesses expand their networks and opportunities by connecting with contractors and suppliers, hosting and viewing webinars and videos, placing free classified ads, and gaining free access to sates leads and business opportunities.
Russell Rothstein, whom we may refer to as a serial entrepreneur, has successfully launched a number of new ventures. His first endeavor was Bizware, a software supply chain for retail petroleum and major convenience stores. He built this venture into the industry market leader before selling it in 1995. Prior to launching SaleSpider.com Rothstein founded NorthPath, which offered sales leads and field sales outsourcing to leading technology companies. While at NorthPath. Rothstein noted that the company was attracting a high percentage of small businesses. Most of these companies were looking for opportunities to increase their business and sales revenue at a reasonable cost. With this knowledge Rothstein in 2006 decided to launch SaleSpider.com which would be dedicated to entrepreneurs all over the world managing small and medium-sized businesses.
SaleSpider.com has over 870.000 users and is the largest online community specifically dedicated to entrepreneurs that are interested in new income-generating business leads and networking connections. Based in Toronto, Canada, Rothstein indicates about 95 percent ofthe users are from the United States. Rothstein credits the venture’s success to timing as he noted how social networking site such as MySpace were very successful but limited providing assistance to small businesses. Rothsteinsays that it is not enough to just connect people to one another successful, particularly fora business it is
important to add value to social networking. Thus came the launch of SaleSpider.com.
RUSSELL ROTHSTEINMarketing strategies for promoting a newventure or a small business are often limited because of financial constraints. However, with the advent of social networking. Small businesses have found new opportunities for promoting their products and services. The use of social networking asa marketing tool w be discussed in more detail later in this chapter. The nation of providing this service to small companies has led to the inspiration of Russell Rothstein, the founder of SaleSpider.com. This is a free social networking site that is designed to assist small businesses expand their networks and opportunities by connecting with contractors and suppliers, hosting and viewing webinars and videos, placing free classified ads, and gaining free access to sates leads and business opportunities.Russell Rothstein, whom we may refer to as a serial entrepreneur, has successfully launched a number of new ventures. His first endeavor was Bizware, a software supply chain for retail petroleum and major convenience stores. He built this venture into the industry market leader before selling it in 1995. Prior to launching SaleSpider.com Rothstein founded NorthPath, which offered sales leads and field sales outsourcing to leading technology companies. While at NorthPath. Rothstein noted that the company was attracting a high percentage of small businesses. Most of these companies were looking for opportunities to increase their business and sales revenue at a reasonable cost. With this knowledge Rothstein in 2006 decided to launch SaleSpider.com which would be dedicated to entrepreneurs all over the world managing small and medium-sized businesses.SaleSpider.com has over 870.000 users and is the largest online community specifically dedicated to entrepreneurs that are interested in new income-generating business leads and networking connections. Based in Toronto, Canada, Rothstein indicates about 95 percent ofthe users are from the United States. Rothstein credits the venture’s success to timing as he noted how social networking site such as MySpace were very successful but limited providing assistance to small businesses. Rothsteinsays that it is not enough to just connect people to one another successful, particularly fora business it isimportant to add value to social networking. Thus came the launch of SaleSpider.com.
การแปล กรุณารอสักครู่..
