TTM has had to be adaptive in response to social changes, trading trends, and globalization direction. This fiscal year marked the 73rd anniversary of TTM’s accomplishment under adaptation of strategic plans to support the organization growth and the growing economy in the future. Besides those mentioned key factors in the organization’s achievement, the risk management was adopted to create problem solving models. Most of all, the human resources development has enhanced their proficiency, knowledge and awareness towards external changes. Finally, every single employee of Thailand Tobacco Monopoly shall also play important roles in driving TTM forward and being a good image for the people.
Product quality is an important feature that inspires consumer confidence to Thai cigarettes. The TTM has adopted the ISO standard system to inspect the quality of its cigarettes, chemical composition and packaging. The TTM has also initiated a project to reduce the tar content of its various cigarettes through research and development, seeking new, quality casing flavours. Furthermore, the TTM conducts quality check to ensure tobacco of an international standard; the humidity control of tobacco in each of its cigarette production process; including consistency in quantity and puffed stem in the cigarette for all of its brands.