My suggestions for the Four Action frame work would be to create more customization by allowing
users to create new flavors and drinks above and beyond the options they have now. This
would incorporate with the other creation of online user experience. Users could go on to the
online Starbucks interface and have complete control to create their own drink, order online,
find the nearest Starbucks and receive directions. Users could post their favorite drink combination
and others could vote on it. Also involved in user experience could be mobile apps, putting
in drink orders, finder etc. to enhance the Starbucks brand in the new digital era and to create a
blue ocean for the coffee experience