Brazil is primarily known as a destination for medical tourism (especially for plastic surgery), and is not particularly known for wellness tourism or spa-related tourism. The national government is not currently active in promoting or developing either medical tourism or wellness tourism.
The 2014 World Cup and 2016 Summer Olympics are expected to significantly raise Brazil’s profile as a tourism destination, and there may be an increased interest in promoting medical and wellness tourism in the country in preparation for the influx of tourists that may come as a response to these events.