As of 2001, Mr. Nisenholtz felt most of these hurdles had effectively been overcome. Still, many newspaper clients were choosing not to advertise online.
Integration was a bit smoother in classified, sales. Here, the newspaper team was under a real threat from new websites, such as monster.com, that were becoming very popular alternatives to newspaper help-wanted ads' As a result
Finally, there was inconsistency from one customer to the next. Some wanted a single sales rep to call on a single buyer to discuss both media; others preferred separate sales calls.
As of 2001, Mr. Nisenholtz felt most of these hurdles had effectively been overcome. Still, many newspaper clients were choosing not to advertise online.Integration was a bit smoother in classified, sales. Here, the newspaper team was under a real threat from new websites, such as monster.com, that were becoming very popular alternatives to newspaper help-wanted ads' As a resultFinally, there was inconsistency from one customer to the next. Some wanted a single sales rep to call on a single buyer to discuss both media; others preferred separate sales calls.
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