Action Steps
-Work with the office of economic development to provide services at the festival to stimulate employment, and promote the economic impact of the festival. Offer family passes at reduced rates to decrease single-ticket cost and raise overall per capita spending from food, drink, and souvenir purchases.
-Offer discounts for military personnel, veterans, and their families to promote patriotic spirit of your organization.
-Differentiate your event from the other through testimonials from previous attendees and endorsements from leading experts. Offer deep discounts for early registration.
-Promote in conjunction with transportation companies alternative transit to your event, companies alternative transit to your event, including bus tours, rail travel, and air packages. Demonstrate savings to ticket buyers in all advertising. Offer discounts to guests who use public and other alternative forms of transportation.
-Anticipate and promote positive statistics about your event through spokespersons, testimonials, industry experts, and others. Develop a speaker’s bureau to reach out to new groups and spread the good news about your event.