Most apparel companies work hard to give their clothes the sheen of sophis cation or whimsy. Levi Strauss is trying hard not to when its latest line of jeans arrives in stores early next year, the pitch will be: Thesejeans are made of garbage." Crushed brown and green lastic bottles will be on display nearby. Eight of those are blended into each pair of Levi's new Wastes Less jeans, which are composed of at least 20 percent re- cycled plastic. The Waste Less denim collection, unveiled on Oct 16, is part of a bigger push to reduce Levi's environmental impact throughout the entire process of making jeans. "We want to build sus- tainability into everything we do," says Michael Kobori, the vice president of supply chain social and environmen tal sustainability. Resource scarcity and increasingly volatile prices for cotton