Natural Factors
The impact of the natural environment on business decisions has long been recognized by business firms. Factors related to maintaining the natural environment, however, have been almost totally ignored until recently. The concern of business decision makers is now growing, due largely to increased public concern for the quality of the natural environment Public interest groups have brought various environmental problems to the public's and government's attention. Pollution, energy shortages, and the wasting of natural resources coupled with increasing demands on our limited resources have motivated the public as well as businesses to alter related decisions and activities