Strategic alliances
• Strategic alliance or partnership
• Supplier partnering is “an ongoing relationship
between firms, which involves a commitment
over an extended time period, and a mutual
sharing of information and the risks and
rewards of the relationship.”
Strategic alliances (cont.)
The main features of alliances:
• organisations working closely together at all
levels
• senior managers and everyone in the
organisations supporting the alliance
• shared business culture, goals and objectives
• openness and mutual trust
• long-term commitment
• shared information, expertise, planning and
systems