After a short stint as art director for General Electric, Raymond Loewy decided to form his own company. Timing could not have been worse! The year was 1929 and the Great Depression was sending socio-economic shock waves throughout this country the likes of which were never felt before. Armed only with a self-promotional card that read, “Between two products equal in price, function and quality, the better looking will outsell the other,” Loewy went into business. This simplistic axiom was to be his credo for a future filled with immense power, influence and wealth.