Cross tabulation analyses of the consumers show some interesting results. It is observed that social status has a significant bearing on the purchase of organic rice. Consumers from the high income group have a significant interest in buying organic rice even though the price is higher than for normal rice. Around 34% of the consumers belonging to the high income group were interested in buying organic rice, but due to unavailability they cannot do so. In addition, consumers from the middle income group are moderately interested in buying organic rice. Consumers from the low income group, on the other hand, are not interested at all in buying organic rice due to its high price. The results of the analyses are given in Tables