Now that the large global auto corporations were developing their own versions of the
electric car, would it only be a matter of time before they caught up with Tesla’s technology
lead and surpassed it? Companies like GM, Toyota, and Ford had major advantages over Tesla
in resources, brand identity, economies of scale, and distribution. A technological advance in
battery power, size, and weight could completely alter the competitive landscape. How could
Tesla Motors defend itself against the entire industry and not only become profitable, but also
a major player in a very competitive global industry?