Michael Wesch is a cultural anthropology professor who explores the effect of new media on society and culture. He believes that all human relationship depend on communication.Change the type of communication,and you change the relationship. Change the relationship,and you change the structure of society.
One example of this, he say, is television. when television become the dominant medium in the 1950, it change the way families interacted. Family members began to sit in front of TV to watch rather than face each other to talk. The people on the television spoke, and the TV viewers listened. In this one-way type of communication, only the people on TV had power.Only they had a voice.