As countries throughout Latin America seek to find develop models that are not exploitative and benefit the growing numbers of poor in their societies, communities and businesses in Ecuador and Peru are creating rural areas and traditional societies and bring them to the table of commerce in a fair and just manner. The BOT model' to build long-term national stability by partnering traditional corporations with traditional society. It can be a very significant and growing form of economic development that empowers local people in the most rural and remote parts of Latin America's landscape. While every ecotourism p is meeting these standards, ecotourism projects in Ecuador are multiplying. They give local people a sense of optimism and an understanding that they are owners not employees, they help them to protect their natural and cultural heritage, and offer a reason to remain on the land.