GoPro is the creator of a camera that uses a different perspective than the conventional camera that people might be used to.
Often called the point of perspective, the vantage point of this camera is in the first person. It gives you the momentous feeling that you are right there in the action in a way that no other camera has ever done. Their target audience consists of sports enthusiasts and adrenaline junkies.
GoPro’s brand was created by offering not only the camera but encouraging users of the camera to share their experiences with others. Their slogan, “Be A Hero,” resonates with people on an internal level while encouraging people to take their camera and be the hero of their own story.