To describe this picture, as previously mention the sense of urgency of this ad is almost unbearable. Its main claim is that smoking will eventually kill you. At the bottom of the photo is says “Every breath you take will eventually destroy your future”. The rest of the photo on the left side is a lit lighter and it shows a roll of cigarettes that are supposed to represent dynamite sticks. Then behind the cigarettes is a ticking clock and there is a wick connecting the two. Just like every smoking ad you will ever see this one is very dramatic. There are a few things that is does well and few that don’t make sense. It does bring that sense of urgency which this sense of urgency is there for two reasons first; the lighter about to light the wick, second; is the clock behind the buddle of cigarettes. There is an issue with that; the clock is there to make it seem like the cigarettes is a ticking time bomb. This is another great example of how these cigarette ads don’t have to use logos. It is there purpose to be dramatic.