This has also received higher points compared to MBNQA. However, unlike MBNQA, strategy
deployment has received significantly higher points compared to strategy development. Out of 39
respondents, only seven said that strategy development was more important than strategy
deployment, nine said they were equally important, and the rest, i.e., 23 respondents said that
strategy deployment was more important than strategy development. One respondent
commented, ‘Many times, we develop many things but we don’t really deploy and we don’t
make them work.’ In fact, in a survey of a broad cross section of CEOs, the Malcolm Baldrige
Foundation learned that CEOs believed deploying strategy is three times more difficult than
developing strategy