The lack of humanizing qualities fits with the text on the promotional image, which translates as “Japan vs. Godzilla,” suggesting that Shin Godzilla will bring the setting back to Japan, and that Godzilla will be playing the role of the antagonist, not fighting to protect Japan from other, more destructive kaiju. As further proof, here’s a teaser video for the movie showing how Tokyo reacts when the big guy comes to visit.