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People often use guidebooks such as Zagat, and the Michelin Guide or even reviews in local and national newspapers and magazines to find reviews and decide upon where they should eat. Today, with the proliferation of social media, websites such as Groupon, LivingSocial, and ScoutMob all help dictate the popularity of a restaurant and where consumers eat. Though promoted as discount websites and smart phone applications, Groupon, LivingSocial and ScoutMob all serve the main purpose of promoting restaurants to consumers. These three interactive websites/applications are simple in their interface and technology: A user will input what type of food they are looking for, or what neighborhood they would like to eat in, and the website/application will list off numerous choices to choose from, all with some sort of incentive or deal (50% off, a free entrée or appetizer, etc.). This type of media is designed to inevitably reach the largest audience possible by advertisements, using multiple interfaces (Smartphone apps, online websites), as well as an interactive interface, which lets users tailor their search results. Stuart Hall describes a four-step theory of communication necessary for an audience to decode a message. This process begins with production. In this case, the companies will not only make their social media websites and applications accessible to the public, but also make relations with restaurants that pay them in order to promote them on their websites. The next step, circulation, deals with the encoded messages and interpretations. This includes how the website/application will generate the resulting restaurant deals according to the user’s preferences or wants. The third step of communication is the reception of the audience. The user decodes the message by deciding upon which restaurant, resulting from what the website has generated, best suits their needs (the cheapest, the best reviewed, the restaurant that most closely caters to the type of food the user is looking for). Lastly, communication ends with reproduction which describes what the user now does with such information (Hall, “Encoding”). The user can choose to use the deal and eat at the restaurant, keep searching, or possibly share the information with friends (easily made possible by the social networking capabilities of the website/applications).
1People often use guidebooks such as Zagat, and the Michelin Guide or even reviews in local and national newspapers and magazines to find reviews and decide upon where they should eat. Today, with the proliferation of social media, websites such as Groupon, LivingSocial, and ScoutMob all help dictate the popularity of a restaurant and where consumers eat. Though promoted as discount websites and smart phone applications, Groupon, LivingSocial and ScoutMob all serve the main purpose of promoting restaurants to consumers. These three interactive websites/applications are simple in their interface and technology: A user will input what type of food they are looking for, or what neighborhood they would like to eat in, and the website/application will list off numerous choices to choose from, all with some sort of incentive or deal (50% off, a free entrée or appetizer, etc.). This type of media is designed to inevitably reach the largest audience possible by advertisements, using multiple interfaces (Smartphone apps, online websites), as well as an interactive interface, which lets users tailor their search results. Stuart Hall describes a four-step theory of communication necessary for an audience to decode a message. This process begins with production. In this case, the companies will not only make their social media websites and applications accessible to the public, but also make relations with restaurants that pay them in order to promote them on their websites. The next step, circulation, deals with the encoded messages and interpretations. This includes how the website/application will generate the resulting restaurant deals according to the user’s preferences or wants. The third step of communication is the reception of the audience. The user decodes the message by deciding upon which restaurant, resulting from what the website has generated, best suits their needs (the cheapest, the best reviewed, the restaurant that most closely caters to the type of food the user is looking for). Lastly, communication ends with reproduction which describes what the user now does with such information (Hall, “Encoding”). The user can choose to use the deal and eat at the restaurant, keep searching, or possibly share the information with friends (easily made possible by the social networking capabilities of the website/applications).
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People often use guidebooks such as Zagat, and the Michelin Guide or even reviews in local and national newspapers and magazines to find reviews and decide upon where they should eat. Today, with the proliferation of social media, websites such as Groupon, LivingSocial, and ScoutMob all help dictate the popularity of a restaurant and where consumers eat. Though promoted as discount websites and smart phone applications, Groupon, LivingSocial and ScoutMob all serve the main purpose of promoting restaurants to consumers. These three interactive websites/applications are simple in their interface and technology: A user will input what type of food they are looking for, or what neighborhood they would like to eat in, and the website/application will list off numerous choices to choose from, all with some sort of incentive or deal (50% off, a free entrée or appetizer, etc.). This type of media is designed to inevitably reach the largest audience possible by advertisements, using multiple interfaces (Smartphone apps, online websites), as well as an interactive interface, which lets users tailor their search results. Stuart Hall describes a four-step theory of communication necessary for an audience to decode a message. This process begins with production. In this case, the companies will not only make their social media websites and applications accessible to the public, but also make relations with restaurants that pay them in order to promote them on their websites. The next step, circulation, deals with the encoded messages and interpretations. This includes how the website/application will generate the resulting restaurant deals according to the user’s preferences or wants. The third step of communication is the reception of the audience. The user decodes the message by deciding upon which restaurant, resulting from what the website has generated, best suits their needs (the cheapest, the best reviewed, the restaurant that most closely caters to the type of food the user is looking for). Lastly, communication ends with reproduction which describes what the user now does with such information (Hall, “Encoding”). The user can choose to use the deal and eat at the restaurant, keep searching, or possibly share the information with friends (easily made possible by the social networking capabilities of the website/applications).
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คนมักจะใช้เช่น Zagat คู่มือและคู่มือมิชลินหรือบทวิจารณ์ในหนังสือพิมพ์แห่งชาติและท้องถิ่นและนิตยสารเพื่อค้นหาความคิดเห็นและตัดสินใจที่พวกเขาควรกิน . วันนี้ กับการขยายตัวของสังคมสื่อเว็บไซต์เช่น Groupon และ LivingSocial , , scoutmob ช่วยบอกความนิยมของร้านอาหารและผู้บริโภคที่กินแม้เป็นเว็บไซต์ส่วนลดและการใช้งานโทรศัพท์สมาร์ทลีฟวิ่ง scoutmob ทั้งหมดใช้ Groupon และ , วัตถุประสงค์หลักของการส่งเสริมร้านอาหารของผู้บริโภค สามเหล่านี้โต้ตอบเว็บไซต์ / โปรแกรมจะง่ายในการติดต่อและเทคโนโลยี : ผู้ใช้จะใส่สิ่งที่ชนิดของอาหารที่พวกเขากำลังมองหา หรือชุมชนสิ่งที่พวกเขาต้องการที่จะกินเข้าไปและเว็บไซต์ / โปรแกรมจะแสดงรายการปิดตัวเลือกมากมายให้เลือก มีบางจัดเรียงของแรงจูงใจหรือจัดการ ( 50% , ฟรี entr é e หรืออาหารจาน ฯลฯ ) สื่อประเภทนี้ถูกออกแบบมาเพื่อหลีกเลี่ยงการเข้าถึงผู้ชมที่ใหญ่ที่สุดโดยการโฆษณา โดยใช้อินเทอร์เฟซ ( ปพลิเคชันมาร์ทโฟนหลายเว็บไซต์ออนไลน์ ) , เช่นเดียวกับอินเตอร์เฟซแบบโต้ตอบ which lets users tailor their search results. Stuart Hall describes a four-step theory of communication necessary for an audience to decode a message. This process begins with production. In this case, the companies will not only make their social media websites and applications accessible to the public, but also make relations with restaurants that pay them in order to promote them on their websites. The next step, circulation, deals with the encoded messages and interpretations. This includes how the website/application will generate the resulting restaurant deals according to the user’s preferences or wants. The third step of communication is the reception of the audience. The user decodes the message by deciding upon which restaurant, resulting from what the website has generated, best suits their needs (the cheapest, the best reviewed, the restaurant that most closely caters to the type of food the user is looking for). Lastly, communication ends with reproduction which describes what the user now does with such information (Hall, “Encoding”).ผู้ใช้สามารถเลือกที่จะใช้จัดการและทานที่ภัตตาคาร ค้นหาต่อไป หรืออาจจะแบ่งปันข้อมูลกับเพื่อน ( ได้อย่างง่ายดายได้ โดยความสามารถของเว็บไซต์เครือข่ายสังคม
/ โปรแกรมประยุกต์ )
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