some way. In most cases a word does not look like
the idea it implies. The word posses a sound (when
spoken) and physical existence (when seen). When
the word is read, a mental image is created.
Such typography brings with it elements of
communication (emotions and expressions), which
until now were the exclusive domain of film and
video (primarily concerned with image
reproduction). The capability of transmitting
emotion, complex character features and the
possibility of a better visual streamlining of attention
adds to the innately powerful communicational
features of the text. It is important in the context of
typographical sequences of moving type to possess
an understanding of how we interpret the words we
read.