Banyan Tree has can choose to expand in the western countries and having reputable name is an advantage. Many of its current consumers are from the western countries. Banyan Tree has the intention to expand aggressively in America and European countries. Currently, Banyan Tree has 2 resorts in Mexico. It intends to expand in Europe as well as there is a market demand. With its own spa academy, spa products, residences, destination club memberships, museum shops, and retail outlets, Banyan Tree may want to consider a joint venture with a local restaurant or chef to complete the whole package as a resort.