A unique opportunity exists to create a new urban district dedicated entirely to the cultivation of new ideas. The National Creative Cluster (NCC) is envisioned as China’s preeminent knowledge hub, making the district a center for the country’s innovative home-grown talent and a destination for the world’s most creative thinkers. Sasaki’s master plan for NCC—selected in May 2012 as the preferred scheme for implementation—focuses on principles that underscore and support the overarching philosophy of the district: to bring industries with shared values and complementary skills and technologies together to help spark new ideas.