Over 25 years later and with the company expanding internationally, Amouage sought to protect its unique perfume bottle designs through applications with the Office for Harmonization in the Internal Market (OHIM),
the registering authority in the European Union (EU)
for trademarks and industrial designs. In August 2012
two of Amouage’s bottle designs were successfully registered with OHIM. The first design was for the Jubilation 25 (women) and Jubilation XXV (men) perfumes, which features the unique bottle cap that resembles the dome of the Sultan Qaboos Grand Mosque. The second design is that of the well-known dagger-shaped Amouage bottle. With these registrations, the perfumery has successfully protected its designs by the IP system in some of its most important markets.