Case Study: Boots The Chemists (BTC) If consumers only purchased their requirements in line with then it would be their use, relatively easy to reorganize the end-to-end supply chain from shelf to national warehouse using lean principles. A simple demand-pull system to that which has been sold replenishing today, direct to shelf, would streamline store operations and reduce inventories significantly. Retailers like wa-Mart in the United States and Tesco in Britain have pursued an everyday low price policy in an attempt to maximize this steady state' replenishment policy. However. in Europe. most retailers have found that customers enjoy promotions and that promotions boost sales. In any case, events like Christmas and back to school create huge surges in demand. Events may be divided in two: seasonal events and promotional events, as shown Seasonal events Promotions Three for two Valentine's Day Buy one get one free Mother's Day 10% off for a week Summer holidays Triple loyalty card points Christmas Gift with purchase