Increasing the number of passengers who fly exclusively from your airport rather than alternating between two or more airports provides an ideal objective for an airport seeking to increase customer loyalty.
First, the airport's marketing department will commission a survey that identifies the variables influencing customer airport preferences. Examples include fare prices, parking facilities, ease of traveling between terminals and in-terminal meal options. Based on the survey results, marketing professionals then design an incentive-based customer loyalty program that provides travelers with desired rewards for traveling exclusively from that airport.