franchisor-franchisee relationship to that of a parent-child relationship, with substantial “hand-holding” being required in the early stages
the (now) more experienced franchisors saw the nature of the franchisor-franchisee relationship as a strength–it was felt that the business decisions were better informedas they(the franchisors) had to be more accountable for any changes made to the system.
How the development of good relations with franchisees had enabled them to improve their business, using ideas from the franchisees