Published in Vogue on October 1st 1926 and immediately dubbed the ‘Ford Dress’ by Vogues editor – a suggestion that it would become as popular as the Ford car. Its flattering silhouette suited just about any shape of a woman and it heralded a new Parisian ‘economy style’ or ‘poverty de luxe’ as Chanel herself described it; an expensive interpretation of a simple design made of modest materials.