It’s also about creating content for those people. Social media has rewritten the rules of marketing in many ways, and one of them, according to Mr Rezab, is the way businesses now have to become media publishers.
"Of course, companies struggle," he says. "They don't all have content-creating abilities, and some will make the mistake of outsourcing the work. The best way for a brand to tell its story is to use the people who live and breathe that brand.
It’s also about creating content for those people. Social media has rewritten the rules of marketing in many ways, and one of them, according to Mr Rezab, is the way businesses now have to become media publishers."Of course, companies struggle," he says. "They don't all have content-creating abilities, and some will make the mistake of outsourcing the work. The best way for a brand to tell its story is to use the people who live and breathe that brand.
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