In 2014, having completed a post-graduate course in Rural Management from Xavier Institute of Management, Bhubaneswar (XIMB), Shruti was hired by one of India’s top banks. In a month she realised her heart wasn’t in it. While doing the course, Shruti had travelled across small towns and cities for various projects and experienced first-hand the problems faced by women, especially those trying to improve their lot in life. It was time to do something about what she had seen.