The product strategy and mix in Emirates marketing strategy can be explained as follows:Emirates airlines serve to its customers through mixed fleet in their product portfolio like Boeing and Airbus. It has always maintained the legacy of operating with the aero-planes of biggest sizes. Emirates airlines caters to its consumers at both personal as well as professional level offering flying services in terms of first class, business class and economy class. First class offers all the premium comforts that includes the adjustable seats that can be converted into minibars, beds, for privacy and security reasons. Emirates airlines is the first company to provide shower on flights and private suitsWe look forward to welcoming you on board.