The objective of this research study is to analyze the impact of brand
image on teenagers brand choice, source of information, factors affecting
buying choice and level of satisfaction. The sample of the study is 300
respondents in which 150 students were chosen from schools and 150
students were selected from colleges of Karachi. Two schools and two
colleges were selected for this research study. Through a structured
questionnaire data were collected and with the help of SPSS, analysis was
made.