มะม่วง process is usually much messier. Often, you start with a ragtag guerilla outfit, with no obvious path forward. In the documentary Something Ventured, venture capitalist Don Valentine relates how no one wanted to invest in Steve Jobs and Steve Wozniak in 1977. Before he would invest in Apple, Valentine had to convince the two entrepreneurs to accept an experienced executive, Mike Markkula, as their CEO. As Markkula describes in the film, “The two of them did not make a good impression on people. They were bearded, they didn’t smell good, they dressed funny, young, naïve.”