Use activities describe where, when, and how consumption takes place. For example, do consumers immediately consume the product after purchase, like an ice cream cone or a haircut, or do they delay consumption, such as when they buy new clothing for a future occasion or an airline ticket? Is the product consumed as part of a special event, such as going on vacation or attending a wedding, or as part of a special occasion, such as a holiday or birthday? Is the entire product consumed before disposal, such as a movie theater ticket or a battery, or is some left unconsumed, such as chewing gum or ink remaining in a toner cartridge?