He advertised it with a green-and-white Starbucks-like round sign bearing the name "Starbung Coffee," and depicting a Muslim man at its centre with crescent moons on the side.
According to Damrong, the "Starbung Coffee" logo was inspired by Islam, featuring an old Muslim man at the centre. The Starbucks emblem features a mermaid.
His legal case with Starbucks brought him local fame, which has apparently been good for business.