caters to investors who
may have privacy concerns about crowdfunding.
Sometimes, when a new startup company attracts
big name backers, inexperienced investors join
in and cause the start-up’s valuation to balloon
beyond a reasonable level. With more privacy,
SeedInvest argues, valuations become accurate
and investing in startups becomes more orderly.
SoMoLend is another niche company, focused
on debt lending for small business. CircleUp is
focused on consumer products. AlumniFinder is
aimed at bringing alumni together to back college
entrepreneurs. These are just a few of the many
companies specializing in equity crowdfunding
right now, but ultimately, as with most new marketspaces,
these are likely to be boiled down to
just a handful of survivors.