However, there was no attempt to make revenue or cost allocations for other areas of overlap. NYTD believed, for example, that it was having a substantial positive impact on the value of the New york times brand, especially by expanding its reach geographically. (Eighty-five percent of NYTimes.com readers were from outside the New york metropolitan area, compared only 45 percent for the newspaper.) More concretely, by 2001 a substantial number of new newspaper subscriptions were being ordered by people who first sampled the paper online, but NYTD received no commissions. on the other hand, NYRD’s financial position was helped considerably when, in late 2000, the highly profitable Digital Archive Distribution business was transferred from the core to NYTD.