The personal interview was based on a questionnaire, which was developed and used in order to identify the current situation of the rural guesthouses, but also to see the product / service and marketing innovation processes, which were developed and their effects. The questionnaire had three parts. The first one contained questions in order to identify information about the current situation of the guesthouses. The second part contained information about the innovation activity developed in the period 2009-2011, about its effects but also about the obstacles that stood in the way of innovation. The third part contained the identification data about the guesthouses and their owners.