The size of the market Research had also shown that the majority of users tended to hold low stocks of the relevant paint and would generally wish to receive new stocks within 2 days of starting a new production run of metal production. Homecolour would have to produce a new product formulation to service this market, and would have to decide on the size of the container, the name of the product and the type of instructions, guarantees and service support that the company should provide.