Synthesis is the opposite to analysis, it is the ability to combine parts or elements to form a whole. "Holistic is a useful word to explain this approach. "Wholes' are produced by grouping units together where it is difficult to analyse them into their parts without losing the wholeness. When thinking creatively, there is a need to be able to see the wood for the trees (holism) rather then just the trees (analysis). The ability to be able to think about organisations and teams, opportunities and problems as wholes is extremely impor-